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Enterprise Fleet Services Clip Of The Day
Location-Based Services: Ready for the Main Stream?For years, we've used the same example when discussing location-based services: imagine you're walking past a Starbucks and a coupon for a dollar off a latte is pushed to your mobile device just as you pass the store. Wow. An overused example, perhaps, but also a sign of things to come?
In the United States, the E911 mandate, requiring all carriers to deploy location infrastructure to determine the location of a mobile phone when subscribers dial 911, provides the needed infrastructure to locate a consumer beyond a simple cell phone ID location. Carriers like Sprint Nextel and Verizon Wireless are leveraging location technology and seeing success deploying navigational services for consumers and enterprise applications, such as fleet tracking. Why isn't location-based mobile advertising at the forefront of our industry?
It makes sense.
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